• Duration

    1 hour

  • Tools

    Value proposition canvas

  • Learners

    95+

  • Video

    1 hour

    Crafting Value Propositions For The Evolving Pilgrim Market

    In today’s pilgrim and tourism economy, success depends on a value proposition that truly speaks to travelers’ needs and aspirations. This 60-minute course equips DMC professionals with the Value Proposition Canvas and practical tools to design offers that resonate. By the end, participants will have crafted a clear, one-line pitch and gained templates they can apply directly to proposals and product design.
    Overview

    Learning outcomes

    Learn how to craft compelling value propositions for pilgrims and visitors using the Value Proposition Canvas (VPC) to align customer insight with service design.
    Test the segment-specific one-line value proposition and demonstrate how to apply this value statement directly in a proposal, pitch, or client conversation.
    Gain increased empathy for customer diversity in the Saudi Umrah and tourism ecosystem.
    Gain confidence in how to articulate “value” as more than price or itinerary.
    Gain exposure to tools that strengthen internal alignment between customer needs and business capabilities.
    Walk away with frameworks they can reuse for product design, marketing, and sales alignment.

    What's included?

    3 modules

    1 Certification

    6 videos

    3 PDF

    Tony Feghali

    Your insctructor
    Tony Feghali is a business coach, educator, and consultant specializing in strategy, storytelling, and service design across the Middle East. With extensive experience in coaching leaders, building training programs, and advising Destination Management Companies, Tony blends practical business insight with a human-centered approach. He is the creator of frameworks such as the Faller Archetype and has led workshops for NGOs, corporates, and education institutions. Tony brings an engaging style that helps professionals turn abstract tools, like the Value Proposition Canvas, into actionable strategies tailored to the Saudi tourism and pilgrim market.
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